Promoting Your Event with Fresh Ideas
If you run a local sports team or stadium, you know how important marketing is. Gone are the days when the event alone was enough to draw a crowd. A modern sports marketer knows they have to compete against a plethora of other options. With the competition so fierce, every edge counts.
Many have found success by accessorizing their marketing strategy. For example, custom sports banners are a great way of marketing the day’s event while incorporating team logos and sponsors. Banners can be seen from far enough and with technology where it’s at, can have just about any message or picture printed on it.
Another fun way of getting a crowd to turn out is by supplying them with creative outlets. Take sports inflatables, for example. Easy to transport; easy to setup and easy to tear down. But when a crowd is around, you can make decent money charging them to take part in, say, speed pitch. All it takes is an inflatable and a radar gun. The profits aside, these inflatables are a good way to keep people coming back for more.
There’s no such thing as a guaranteed crowd anymore for local sports. If you want to fill seats and keep people coming back for more, you need to give them something extra to show up for.